How to Choose a Brand Designer in Vancouver or the Fraser Valley
If you’re a small business owner in Vancouver or the Fraser Valley, you already know how much competition is out there. Whether you’re opening a new practice, launching a creative service, or finally getting serious about your side hustle — a strong brand can make all the difference.
But how do you actually choose the right brand designer for your business?
As someone who works with small businesses across BC (and beyond), here’s what I recommend looking for:
1. Find a Brand Designer Who Understands Small Business
Not every designer is used to working with small, service-based businesses. Look for someone who understands your pace, your audience, and your priorities — like making every dollar count and building something sustainable.
A good brand designer won’t just hand over a trendy logo. They’ll help you build a system that makes it easy to show up online and in person with confidence.
Brand Identity for with The Penny coffee shop in Mission BC
2. Look for Strategy, Not Just Style
Of course, visuals matter. But branding is deeper than color palettes and fonts. You want a designer who asks the right questions, gets to know your business, and creates something that feels aligned with your goals — not just Pinterest-worthy.
Bonus if they offer website design too. When branding and web design come from the same mind, the results are more seamless (and often more cost-effective).
3. Choose Local (If It Feels Right)
There’s nothing wrong with working with someone remote, but choosing a brand designer based in Vancouver or the Fraser Valley comes with perks:
They understand your audience and local market
You’re in the same time zone
There’s potential for face-to-face collaboration
And honestly? It just feels good to support someone nearby
4. Ask the Right Questions
Before you hire anyone, hop on a quick call and ask things like:
What’s your process like?
How do you help clients uncover their brand personality?
What’s included in the final package?
Do you also do websites or collaborate with web designers?
Their answers will help you feel more confident in your decision — and also give you a sense of whether you vibe with their communication style.
5. My Approach to Branding for Small Businesses in BC
I work with small business owners across BC to build holistic, strategy-first brands that feel aligned, intentional, and easy to use. My goal is always to hand over not just a visual identity, but a toolbox you can actually use to grow your business — online and off.
If you need both branding and a website, I offer packages that cover both (like Easy Weeks). And if you’re not sure where to start, I offer a free 15-minute consultation to help you figure out what you really need.
