SEO Tips for Therapists Using Squarespace
If you want your therapy website to show up when someone searches "counsellor near me" or "online therapy for anxiety," a little SEO (Search Engine Optimization) goes a long way. Squarespace makes it easy to get started—especially with a well-built template. Here’s what you need to know.
1. Use Clear Heading Structure
Each page should have only one H1 heading—this is usually your page title. Then use H2s and H3s to organize content underneath. This helps Google understand what your page is about.
2. Write Keyword-Rich Content
Think like your ideal client. What would they type into Google? Phrases like:
"virtual counselling in Ontario"
"help with burnout and overwhelm"
"LGBTQ+ affirming therapist near me"
Use these kinds of terms naturally throughout your headings, paragraphs, and even image alt text.
3. Set Page Titles and Meta Descriptions
In Squarespace, go to Page Settings → SEO tab to set your Page Title and Meta Description. These show up in search engine results, so make them clear and compelling.
Example:
Title: Online Therapy in BC | Grounded Counselling
Meta Description: Offering trauma-informed therapy for anxiety, burnout, and life transitions. Online sessions available across British Columbia.
4. Rename Image Files Before Uploading
Before you upload images to your site, rename them with descriptive, SEO-friendly names. For example:
Instead of
IMG_2045.jpg, usevancouver-counselling-office.jpg
Add alt text too (e.g., "Therapist in a session with a client") for accessibility and search indexing.
5. Consider Creating Location-Specific Pages
If you serve more than one area or offer both in-person and virtual therapy, create a page for each. This increases your chances of ranking for each location.
6. Keep Your Site Fresh
Google likes updated content. A blog is a great way to stay active—especially if you write posts around common client questions or topics like anxiety, self-worth, or navigating change.
7. Use Google Keyword Planner (Optional, but Powerful)
If you want to get more strategic with your wording, Google Keyword Planner is a free tool that shows how often people search certain terms—and how competitive they are.
To use it, you'll need a free Google Ads account (you don’t have to run ads to access the tool). Once inside, use the “Discover new keywords” feature, set your geographic location, and try phrases like:
“online therapy for women”
“trauma-informed counselling”
“anxiety support in [your city]”
This can help you find terms to include on your service pages or blog posts that align with what people are actually searching for. A tip I always use is to look for search terms that have high monthly search count and low competition.
Ready to Strengthen Your Online Presence?
Your Easy Originals template is already built with SEO in mind—so you’re off to a great start. With just a few small tweaks, you can make your site more searchable and accessible.
Need help writing or editing your SEO content? Visit Easy Academy for tutorials or reach out anytime for support.
