Challenge

Harbour Counselling & Consulting needed a cohesive brand identity and website that effectively communicated their evidence-based approach to therapy while appealing to their specific target audience in British Columbia. They wanted to build trust, highlight their personalized care, and ensure potential clients could easily find and engage with their services.

Solution

We crafted a soothing, nature-inspired brand identity that aligned with Harbour's core values and felt sturdy, comforting, and natural. We paired this with clear, compassionate messaging emphasizing therapy as a resource for everyone, not just those in crisis. The website features intuitive navigation, strong calls to action, and valuable resources to streamline the client experience and make it as accessible as possible.

Strategy

Visual Strategy / Mood Boarding / Positioning / Brand Voice / Search Engine Optimization