Challenge

Private Barbershop needed a brand identity and website that represented the feeling of their barbershops, that felt familiar to their regulars and enticing to future customers.

Solution

Inspired by vintage basketball jerseys and varsity jackets, we created a polished brand identity for Private barbershop. Once that was established, we were able to create the website with ease and focus instead on SEO and future growth.

Strategy

Visual Strategy / Competitive Research / Moodboarding / Positioning / Brand Strategy / E-commerce Strategy / SEO