Challenge

Create a memorable brand story and digital shopping experience for a small boutique nestled in the Kootenay mountains that will attract both local and international shoppers.

Solution

We leaned into the magic of the mountains and of the concept of sisterhood throughout the visual branding and created a feeling that is intriguing to the ideal customer, and also that mirrors the level of quality and curation that you will see in store.

Strategy

Visual strategy / Competitive Research / Mood boarding / Positioning / Brand Strategy / Brand Voice

Real World Executions

Signs / Tags / Packaging / Collateral / Website / Social