Challenge

A coffee shop in an up-and-coming area with historic roots. Create a brand identity- and coinciding merch, collateral and digital experience design that matches.

Solution

Using the motif of the Canadian Centennial as inspiration, we created a timeless brand that the community felt connected to from day one. Over the years, we have added more modernized renditions, as well as plays on the dove/pigeon theme for merch brand expansions.

Strategy

Visual strategy / Competitive Research / Mood boarding / Positioning / Brand Strategy / Brand Voice / E-commerce strategy / Social Media Direction

Real World Executions

Signs / Tags / Merchandise / Collateral / Website / Social