Challenge

Patricia Ruiz needed a brand and website that balanced professionalism with warmth, reflecting her compassionate approach to therapy while offering mental health resources and showcasing her specializations in a way that felt approachable.

Solution

Easy Originals developed a calming, nature-inspired brand identity with a user-friendly Squarespace website. The design incorporated soothing colours, personal storytelling, and testimonials to create an inviting atmosphere that aligned with Patricia’s values.

Strategy

Visual strategy / Copywriting / Search research & optimization / Content structure / User experience.