Challenge

The Hougen Block Project is a “building that gives itself away” through charitable work done on multiple levels. They needed a brand identity that connected to the building and felt familiar to the people from the community.

Solution

We custom-crafted a brand identity that echoed the iconic lines of the building so that the people of Mission BC would recognize the reference and then we also echoed the deep blue, charcoal black and gold accents throughout the brand identity.

Strategy

Visual Strategy / Mood Boarding / Positioning / Brand Voice