Challenge

As Rose prepared to launch her private practice, she needed a brand and website that reflected her warm, compassionate approach and supported her vision of building a holistic wellness hub.

Solution

We built a nature-inspired brand identity grounded in care and clarity, featuring a flexible logo suite, calming colour palette, and an optimistic, jargon-free voice. The visual system was designed to feel both professional and approachable, with enough flexibility to grow alongside her practice. Her Squarespace site is calm, intuitive, and accessible—welcoming new clients while clearly communicating her values and services.

Strategy

Brand Strategy / Positioning / Visual Identity System / Website Design / SEO Foundations

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