Challenge

Craft a memorable and timeless brand story, website and magazine layout that speaks to the ideal audience of art and literature lovers.

Solution

We combined a vintage script typeface (inspired by the artist Paul Cezanne’s own handwriting) and combined it with lithograph style illustrations and early printing press colour combinations to create a brand story that is instantly nostalgic.

Strategy

Visual strategy / Competitive Research / Mood boarding / Positioning / Brand Strategy

Real World Executions

Signs / Tags / Packaging / Collateral