Challenge

Hues of Hope is a fashion company that creates stylish, colourful + ethical basics. They donate a percentage of their proceeds to local charaties.

Solution

We created a bright and fun brand identity that plays on the name and uses a rainbow motif. The brand can be displayed in the rainbow colourway, or in a variety of ombre options.

Strategy

Visual strategy / Mood boarding / Positioning / Brand Voice

Real World Executions

Tags / Merchandise / Collateral / Social