Challenge

Smoking Gun had an existing logo, but needed help uncovering their brand identity and also needed an online space to sell their coffee and tell their story.

Solution

We leaned into their vintage cowboy vibes and created a pastel, dessert colour palette for them, and created a couple of different brand expressions that they could use on merch, etc.

Strategy

Visual Strategy / Competitive Research / Moodboarding / Positioning / Brand Strategy / E-commerce Strategy / SEO

Real World Executions

Signage / Social / Packaging / Merch / Collateral